Crowds filling the street around Santa during the toy delivery
Coverage

In the News

The story as told on TV in Brazil and the United States.

We have never chased press, but four TV crews found the motorcade anyway, in two countries.

A volunteer with Santa, from the 2007 TV Record coverage

TV Record, around 2007

A news segment on the Venda Nova Christmas motorcade, our earliest TV coverage.

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The 2013 television interview about the online campaign

Boston NBC affiliate, 2013

A US interview about the first online campaign, which funded the 2012 event.

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A boy interviewed on camera during the 2017 Globo coverage

Rede Globo, 2017

Brazil’s largest network covered the motorcade and talked to volunteers.

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A volunteer interviewed on the street during the 2019 coverage

Brazilian TV, 2019

Event coverage, available with English captions on our YouTube channel.

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