Since the 1990s · Belo Horizonte, Brazil
A real Christmas for every child
Every December 25 since the 1990s, Santa rides through the shanty towns of Belo Horizonte, Brazil with a motorcade of 30+ vehicles, hundreds of volunteers, and around a thousand new toys. Family-run, donor-funded, and documented down to the last receipt.
$55,110
raised by friends and family since 2011
16,574
new toys delivered to children
30+
Christmas mornings and counting
Moments from the road
Three decades of Christmas mornings, photographed by the volunteers who were there.








Watch Christmas morning 2024
100% of campaign funds buy toys. Food baskets and clothing are organized and funded locally by volunteers in Brazil. A True Christmas Project is organizing as a New Hampshire nonprofit; our 501(c)(3) application is in progress, and donations are not tax-deductible until it is approved.




